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WordPress
Flexible Grundlage für redaktionelle Inhalte und die langfristige Weiterentwicklung der Website.
Kunde & Auftrag
Von starken Reportagen zum einfachen Ticketkauf
Wenn Fernweh eine Bühne bekommt, ist MUNDOlogia nicht weit. Das Freiburger Festival bringt Fotografie, Abenteuer, Reisen und Reportage zusammen — mit Live-Vorträgen, Workshops und Veranstaltungen, die Menschen auf große Leinwände und noch größere Reisen mitnehmen.
Jahr für Jahr besuchen über 20.000 Menschen das MUNDOlogia-Festival in Freiburg. Sie erleben Fotografen, Journalistinnen, Bergsteiger, Abenteurerinnen und Weltreisende, die von ihren Unternehmungen berichten, fremde Kulturen sichtbar machen und Geschichten erzählen, die weit über klassische Reisebilder hinausgehen.
„MUNDOlogia“ steht für Weltkenntnis. Und genau darum geht es: nicht nur kurz hinschauen, sondern Lebensräume, Länder, Kulturen und Menschen in ihrer Vielfalt zeigen.
Umsetzung
WordPress-Website mit Reservix-Anbindung für Veranstaltungsdaten
Die Herausforderung
Reportagen entdecken und Tickets einfacher finden
Die Website sollte mehr sein als ein digitaler Veranstaltungskalender. Sie sollte den Gedanken der MUNDOlogia transportieren, neugierig machen, informieren und Nutzerinnen und Nutzer möglichst einfach von der ersten Inspiration bis zum Ticketkauf führen.
Dafür mussten mehrere Anforderungen zusammenkommen: ein responsives Webdesign, eine klare Struktur für zahlreiche Veranstaltungen, eine gute Verbindung zwischen Website und Ticketshop sowie eine Customer Journey, die Orientierung bietet und den Weg zum Ticketkauf erleichtert.
Gleichzeitig sollte die Pflege für das MUNDOlogia-Team möglichst effizient bleiben. Denn bei vielen Veranstaltungen, Terminen, Orten und Preisen wird es schnell aufwendig, wenn Informationen an mehreren Stellen gepflegt werden müssen.
Lösung
Reservix-Daten automatisch mit WordPress synchronisieren
Für MUNDOlogia haben wir eine Website auf Basis von WordPress konzipiert und entwickelt. WordPress bietet dem Team eine flexible Grundlage, um Inhalte redaktionell zu pflegen, Veranstaltungen sichtbar zu machen und die Website langfristig weiterzuentwickeln.
Ein zentraler Bestandteil des Projekts war die Anbindung an Reservix. Die Veranstaltungen der MUNDOlogia-Vortragsreihe werden dort verwaltet und als Tickets verkauft. Damit Informationen wie Titel, Ort, Uhrzeit oder Preis nicht doppelt im Ticketshop und auf der Website gepflegt werden müssen, haben wir eine Schnittstelle zur Reservix-API umgesetzt.
Die relevanten Veranstaltungsdaten werden in regelmäßigen Intervallen zwischen Ticketshop und Website synchronisiert und anschließend automatisch an den passenden Stellen auf der Website angezeigt. Der eigentliche Ticketkauf findet weiterhin über die Reservix-Buchungsplattform statt, die von der Website aus verlinkt wird.
Nutzerführung
Von der Information zum Ticketkauf
Bei einem Veranstaltungsangebot wie MUNDOlogia ist Orientierung entscheidend. Besucherinnen und Besucher sollen schnell verstehen, welche Vorträge, Workshops oder Termine für sie interessant sind — und anschließend ohne Umwege zum Ticketkauf gelangen.
Die Website verbindet redaktionelle Inhalte und Veranstaltungsinformationen mit einem klaren Link zur Reservix-Buchungsplattform. So wird aus Interesse schnell der nächste Schritt, ohne dass Veranstaltungsdaten doppelt gepflegt werden müssen.
Technologien
WordPress, Reservix-API und Schnittstellenentwicklung
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WordPress-Plugins
Erweiterungen für die individuellen Anforderungen der Website und Veranstaltungsdarstellung.
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Reservix-API
Automatisierte Synchronisierung von Veranstaltungsdaten aus dem Ticketsystem.
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Individuelle Schnittstellenentwicklung
Technische Verbindung von Ticketshop und Website für eine zentrale Datenpflege.
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Responsives Webdesign
Optimierte Darstellung und Nutzerführung auf unterschiedlichen Endgeräten.
Resultat
Eine zentrale Website für MUNDOlogia und den Weg zum Ticket
Mit der neuen Website erhält MUNDOlogia Freiburg ein digitales Portal, das den Charakter des Festivals aufgreift und gleichzeitig den Weg vom ersten Interesse bis zum Ticketkauf vereinfacht.
Besucherinnen und Besucher können sich über Vorträge, Workshops und Termine informieren und anschließend über Reservix Tickets kaufen. Das MUNDOlogia-Team profitiert gleichzeitig von einer effizienteren Pflege: Veranstaltungsdaten werden zentral im Ticketshop gepflegt und automatisch auf der Website ausgegeben.
Kurz gesagt: weniger doppelte Pflege, weniger Fehlerquellen und mehr Raum für das, worum es bei MUNDOlogia eigentlich geht — Weltkenntnis, starke Geschichten und die Lust, einmal genauer hinzuschauen.
Kontakt
Du möchtest Website und externe Systeme sauber verbinden?
Wir konzipieren Websites und Schnittstellen, die Informationen zentral pflegbar machen, Fehlerquellen reduzieren und Nutzer*innen auf direktem Weg zur passenden Buchung führen.
Setze dich mit uns in Verbindung:
Wir freuen uns auf dich!